The BIG Hotel Short

As you’re reading, I’d like you to remember a number – 11.3%. You might get something free in return. I’ve attended four different in person or virtual seminars where panel members or experts have talked about the future of the hotel industry for 2022 and beyond.  Words like “incredible rate growth” and acknowledgments about hoteliers […]

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Am I Optimizing My Price Based RMS Tool?

A Scenario with my new tool Imagine your price-based RMS has been up and running for a few months now.  You feel pretty good about a few of the recommendations you received.  You’ve made a few rate changes that you might not have made before, and you’ve skipped a few that didn’t look correct.  Your […]

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Auditing Your Price Based RMS – Are you Getting the Desired Results?

Over the past decade the use of Revenue Management Systems (RMS) has grown dramatically.  Beginning in about 2013 RMS systems shifted focus from big-box hotels to limited-service properties with fewer than 100 rooms.  While estimates still show that fewer than 20% of all properties globally utilize some form of RMS, 45% of all revenues are […]

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